According to Mike Schultz, President of the Rain Group, trust is a key influence principle in the selling process. Buyers buy from people they trust. They listen to people they trust. They give access to, spend time with, and help people they trust. The more trust you build, the greater the influence you'll have in the prospective customer's or client's purchase decision process.
The more buyers trust you, the more they'll believe your justification case, see you as distinct and scarce and trust that your urgency case is real. Trust is core to being influential and being able to apply all the related principles of marketing and selling success.
How strong is your brand as a marketing or sales person. How high can you stand above your peers and competitors in your chosen space. Success in marketing or sales is no longer just about your qualifications and experience, but primarily about your impact in the market place, regardless of whether that market place is for physical products or intangible services.
My name is Patrick Paradza is a marketing strategist and sales trainer based in Harare. Feel Free to Consult me using the contacts below.
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